Fool Me Once Shame On You, Fool Me Twice You Must Be A Double Glazing Salesman

A few years ago I wrote a post on another blog about Celebrity Endorsement. I asked the question, is it better to believe that a particular product is superior to another because someone you admire promotes them, or would you do better to place your trust in an internationally-recognised certification like ISO 9001 to give a better indication of a […]

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