Pay Per Click Advertising – Microsoft, You’re Doing It Wrong

Today I was doing some research into Windows 10. My first port of call? Google of course. I typed in “Windows 10” and waited for the results. I didn’t have to wait long, after 0.29 seconds there were 1,680 million results. At the top of the page was a pay per click advert from Microsoft.     My usual reaction […]

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